On the momentous occasion of India’s 75 years of independence, we are proud to share a timely use-case and a supporting creative to valorise a HiG Sports-facilitated partnership.
India’s FXGETACTIVE has partnered with Switzerland’s Sportiworld to transform the lives of Swiss Adults and kids to leverage exergaming technology in order to increase participation in physical activity and adopt a healthier lifestyle in a social, fun, engaging way. This partnership is interesting because Switzerland which is Europe’s most innovative country would be adopting a fitnesstech innovation developed in India.
In the Independence Day speech, Prime Minister Modi highlighted and added innovation as the 4th pillar (after Agriculture, Defence forces, Science) in India’s growth story and start of its Amrit Kaal (era of elixir). What better use-case than India’s home grown exergaming innovation by FX GetActive intending to make an impact in experiential fitness in Global markets starting with the European hub of innovation-Switzerland
🔦Speaking on this partnership, Balaji Palani (Founder, FXGETACTIVE) said, “We are excited to partner with Sportiworld to take experiential fitness to Switzerland. We are looking forward to this partnership & endless possibilities that it provides to take our exergaming concept to Europe. We also thank HiG Sports for the facilitation and making this engagement happen.”
🥋Founder of Sportiworld (also a Former Olympian and Judoka), Juliane Robra OLY commented “It is great to see when physical activity is valued and how innovative companies such as FX GetActive offer accessible tools to enhance physical activity in the daily life. It is key to consider the essence of physical activity for our physical, mental, social and economic well being. We are happy to partner and exchange with actors such as FX GetActive and HiG Sports to facilitate physical activity in everyones lives.”