New 30 - August -2022

HiG Sports brings together two innovative and pioneering brands: Hyperice and the Grand Prix Badminton League

We are pleased to connect two pioneering entities that push the boundary of innovation in their space: the American brand, Hyperice (leader in muscle recovery and movement enhancement technology) and world’s first blockchain powered sporting league, the Grand Prix Badminton League (GPBL), which recently concluded in Bangalore.

Historically, not many badminton players have adopted the Hyperice tech for muscle relief, recovery and relaxation. With the Hyperice recovery zone activated at the GPBL, young players, physios, audience got to test the range of Hyperice products, and some were even offered as prizes and goodies. In essence, this partnership not only opened doors for Hyperice in India’s thriving Badminton ecosystem but also reinstates GPBL’s positioning as the league that adopts and fosters innovations.

Speaking on this engagement, GPBL Founder, Prashanth Reddy commented “We are really excited to partner with Hyperice and to provide our athletes with cutting edge technology to help them recover. GPBL is a high-pressure league with athletes playing multiple matches every day for a period of 10 days. As such, recovery is of utmost importance to mitigate the risk of injury and to facilitate peak performance. We are thrilled that we can provide this to our athletes with the help of Hyperice technologies”

Hyperice India Director, Mayuri Pitale added “Recovery is a critical piece of the athlete journey. Hyperice is committed to providing the sports community access to industry leading recovery technology that will be paramount in ensuring that our athletes achieve their goals. Hyperice is proud to support the 1st edition of Grand Prix Badminton League (GPBL) and help GPBL athletes recover like a Pro.  Hyperice is the ultimate everyday wellness essential designed for everyone. It’s the right investment for anyone training, and don’t underestimate the motivational value of simply having muscles that aren’t sore.”

We also extend our special thanks to the Creative New Tech team (Hyperice India distributors) for managing the activations efficiently with diligent support by the GPBL team on ground.